Marketing - Local Store Marketing Manager - Atlanta, GA

Job Locations US-GA-Atlanta
Job ID
2018-1274
Category
Marketing
Type
Regular Full-Time

Company Summary

DickeysBarbecuePit_logo

 

Energy. Speed. Barbecue.

 

At Dickey's, we are passionate about the art of great barbecue! In our home office roles, we set the bar high and always strive to over-achieve. We only hire hard working, passionate individuals, who inspire others, and embody our Core Values. We are always looking for dynamic and motivated people to join our team. “Can You Make The Cut?”

 

The Original Dickey’s Barbecue opened in Dallas in 1941. Over 75 years and over 560 stores later, we are the largest and fastest-growing barbecue chain in the world. We have enjoyed our steady growth and pride in our family serving other families. We hope we can find a place for you in our growing family!

Position Summary

Job Summary: The LSM Manager is responsible for strategic marketing support for the regional team as well as tactical marketing implementation & support individual stores; reporting directly to the VP-Marketing.

 

Responsibilities include but are not limited to the following:

  • Work with Franchise Directors and Vice Presidents of their regions on market-wide initiatives, evaluating their effectiveness and share results with Marketing and Operations
  • Support in training and facilitating new and current owner/operators in effective marketing concepts and tactics
  • Collaborate on and coordinate implementation of Local Restaurant Marketing tactics developed by Regional Marketing team to drive traffic and repeat visits from inside and outside the restaurant
  • Support New Restaurant Opening plans and follow up with regional teams post-opening at 30/60/90 day intervals
  • Proactively communicate with Director of Regional Marketing to identify business and marketing and implement plans to improve sales, guest count and/or profitability
  • Establish strong relationship and communications with internal Dickey’s teams
  • Constantly monitor the competitive environment and share with others and analyze changing marketing trends
  • Brief and train key stakeholders to support regional and field marketing campaigns
  • Always follow-up before status of a task is inquired
  • Follow up with supervisor immediately or within the same day with a situation(s) you need guidance
  • Maintain compliance with the above job description for all areas
  • Assist supervisor with any job duties necessary for the success of the department
  • Manage day-to-day work such as development of creative assets and timelines
  • Understand the basic concepts involved in a content management system
  • Research media platforms and needs to assist with identifying opportunities to strengthen marketing efforts
  • Coordinating logistics for meetings, including scheduling, managing employee registrations and meeting reminders, reserving meeting locations and ordering materials, supplies, as needed
  • Preparing materials for presentations and meetings, including typing, proofreading, photocopying and distribution
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
  • Other duties as assigned

 

Education & Experience

  • Bachelor’s Degree in Marketing or equivalent field experience
  • Professional experience in marketing and/or managing email database and implementation
  • Two years of experience in an administrative or support role in a marketing or communications environment
  • Experience with managing processes, analyzing information and problem solving
  • Experience in providing high-level administrative and analytical support, including ability to exercise sound judgment, detail-oriented, discretion, initiative, tact and diplomacy
  • Multitasker with ability to work on multiple projects for multiple people
  • Work well in a team environment, have a good attitude and be respectful of others
  • Ability to meet deadlines efficiently and work in a fast-paced environment
  • Ability to take ownership of work; not sensitive to criticism
  • Perform duties and responsibilities with a positive, “can do” demeanor

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