Public Relations - Digital Community Manager

Job Locations US-TX-Dallas
Job ID
Public Relations
Regular Full-Time

Company Summary



Energy. Speed. Barbecue.


At Dickey's, we are passionate about the art of great barbecue! In our home office roles, we set the bar high and always strive to over-achieve. We only hire hard working, passionate individuals, who inspire others, and embody our Core Values. We are always looking for dynamic and motivated people to join our team. “Can You Make The Cut?”


The Original Dickey’s Barbecue opened in Dallas in 1941. Over 75 years and over 560 stores later, we are the largest and fastest-growing barbecue chain in the world. We have enjoyed our steady growth and pride in our family serving other families. We hope we can find a place for you in our growing family!

Position Summary

The Dickey’s Digital Community Manager is digitally-savvy and responsible for representing the Dickey’s brand across all social and digital platforms, including engaging with Dickey’s Barbecue Pit guests. Community is very important at Dickey’s and this position will be an integral part of the social team.


Responsibilities include but are not limited to the following:

  1. Content creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels
  2. Social media listening and responding– creating, managing and growing the company’s presence through Instagram, Twitter, Facebook, and other strategically relevant online properties via engaging with followers
  3. Customer relations– the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, social channels) and managing any online review forums, including Yelp, Google, Facebook and other review sites.
  4. Social Response strategy– the Community Manager is responsible for providing strategic social media recommendations to provide direction for the company’s public-persona
  5. Analytics– Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
  • Assist with updates to social media properties, moderate and respond to comments and align with consistent community culture and tone; all with supervision and approval
  • Assist with trafficking blogs, content, assets, etc. between various company departments and contacts to generate new compelling content
  • Assist with reports that detail performance metrics for all active social platforms
  • Update and maintain community training resources, guidelines, and policies
  • Support franchisee Owner / Operators on social media engagement, guidelines and policies, setting up local store page, content creation, etc.
  • Identify negative commentary and react/respond promptly with supervision and approval in an appropriate manner to mitigate any issues -- includes all social platforms
  • Check Yelp daily to reply to complaints and send to GRP team to address by 4 pm daily
  • Exhibit solid understanding of key brand information including general business strategy, issues of relevance to the restaurant industry and company values
  • Maintain consistent content, data and branding across all online marketing
  • Coordinate logistics for meetings, including scheduling, managing employee registrations and meeting reminders, reserving meeting locations and ordering materials, supplies, as needed
  • Update website with blog posts, news articles, press releases and other content regularly as directed
  • Other duties as assigned

Requirements and Desired Skills

  • Degree in communications, media studies, marketing, advertising or related fields preferred
  • Experience in marketing, advertising and/or managing social media preferred
  • Have a basic understanding of social media programs and platforms
  • Ability to organize and manage multiple priorities for multiple people
  • Detail oriented with an ability to focus on the larger picture
  • Accomplishes organization goals by accepting ownership for new and different requests; exploring opportunities to add value
  • Experience with managing processes, analyzing information and problem solving
  • Experience in providing high-level administrative and analytical support, including ability to exercise sound judgment, detail-oriented, discretion, initiative, tact and diplomacy
  • Ability to take ownership of work
  • Perform duties and responsibilities with a positive, “can do” demeanor
  • Ability to meet deadlines efficiently and work in a fast-paced environment





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