Public Relations Director

Legit. Texas. Barbecue.

Since 1941, we have exhibited a passion for not only great barbecue but great people. That’s why we offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions.  Hardworking, passionate individuals who inspire others and thrive in a fast-paced environment make up our team. As the largest and fastest-growing barbecue concept in the world, we’re always looking for dynamic and motivated team members to join our family!

DICKEY’S is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

This role is responsible to create and maintain a positive public image for Dickey’s Barbecue Restaurants and its affiliates, owners, and family members. The ideal candidate will have experience in a wide range of PR functions as well as positive relationships with local and national media professionals in our industry.

Responsibilities include, but are not limited, to:

• Evaluate, execute and maintain a public relations strategy and plan.
• Create regular, positive, media buzz.
• Create narratives that guide our brand story.
• Pitch media and field press inquiries.
• Plan and direct development of programs to maintain favorable public and franchisee views.
• Write and disseminate multiple press releases on a weekly basis.
• Build connections with key media organizations and journalists through a mix of traditional, digital and social channels.
• Coach and prepare leaders on PR opportunities and activities.
• Forecast news cycles and identify areas of trending public interest.
• Understand the competitor landscape and stay ahead of any threat to our Companies or Brands.
• Collaborate with creative teams for web, print and digital marketing efforts.
• Analyze brand tracking, market trends, consumer needs and competitive landscape.

Skills and qualifications:

• Bachelor’s degree (or equivalent) in public relations, marketing or advertising
• 5+ years’ experience in public relations (or equivalent)
• Deep knowledge of traditional, digital, and social media channels

*This is an in-office role based in Dallas, TX. We are not offering a relocation package.