Marketing Manager - International Focus

Legit. Texas. Barbecue.

Since 1941, we have exhibited a passion for not only great barbecue but great people. That’s why we offer a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions.  Hardworking, passionate individuals who inspire others and thrive in a fast-paced environment make up our team. As the largest and fastest-growing barbecue concept in the world, we’re always looking for dynamic and motivated team members to join our family.

DICKEY’S is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

Responsibilities include, but are not limited, to:

• Ensure new store opening marketing and social media in place.
• Train and support catering methodologies as appropriate in designated country. 
• Coordinate needs for Marketing collateral to support new and existing partner support materials as well as the marketing calendar by country and/or region.
• Cultivate relationships with vendor/supplier brands to develop global marketing programs and directly influence participation in these programs.
• Provide Marketing and Branding consulting support to existing and new global partners.
• Develop and effectively communicate marketing plans that support sales building, profitability and growth.
• Define marketing objectives and set/achieve measurable KPIs including, but not limited to, increasing brand awareness, increased sales and other brand health metrics.
• Implement and oversee execution of go-to-market strategies and tactics.
• Develop and maximize budgets to achieve positive ROI.
• Continual evaluation of media plans to sure effective reach of target audience/guest; adjusting as needed.
• Establish social media strategy and oversee implementation, with an understanding and adherence of social media guidelines by country.
• Evolve/manage brand positioning and target audience by country.
• Ensure and validate brand consistency at every point of guest contact.
• Assessment of creative work to ensure clear communication and resonation with our target audience/guest.
• Monitor and react quickly to market trends, products, consumer and competitors’ activities to identify and act upon key opportunities/threats.
• Use internal and external data to measure and optimize all marketing campaigns and initiatives.
• Provide strategic marketing/media guidance to franchise partners across the world as needed.
• Maintain and manage International Brand Standards and supporting resources.
• Assist with menu creation and approval. 
• Coordinate brand usage and guide development of further brand extensions between partner organizations and Dickey’s Barbecue Restaurants in Dallas, Texas.

The ideal candidate will possess the following competencies:

• Digital Media
• Organic and Paid Social
• Organic SEO and Paid Search
• Strategic Brand Building
• Content Development  
• Email Marketing
• Creative Production
• Analytical Expertise
• Profit and Loss Experience

Pre-Requisites:

• Bachelor’s degree in marketing, finance or business; or related work experience
• 5+ years’ experience in restaurant marketing field
• International experience desired
• Experience with digital marketing formats a must
• Advanced skills in Microsoft applications including Excel, PowerPoint, Outlook and Word.
• Ability and willingness to work daily in a Dallas-based office.
• Ability and willingness to support locations outside of traditional work time zones.