Social Media Coordinator

Legit. Texas. Barbecue.

Since 1941, Dickey’s has grown from one brick and mortar classic Texas barbecue restaurant to a food and beverage empire built by nearly a hundred years of family foodservice prowess. From a retail line and meat manufacturing company to a proprietary technology company and a global restaurant brand, Dickey’s Capital Group is the holding company that harnesses the hospitality leadership and knowledge of the Dickey family to bring an array of services and products for both B2B and B2C. A few of the recognizable entities under Dickey’s Capital Group include Dickey’s Barbecue Restaurants, Dickey’s Barbecue Pit, Wycliff Douglas Provisions, Rancher’s Premium Smokehouse, Spark Intelligence and Spark Hospitality Technology.

Dickey’s is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, pregnancy, or any other characteristic protected by law. Our policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. We are committed to fostering a fair and merit-based workplace.

Job Summary:
This role is responsible for managing day-to-day social activities, driving engagement, curating UGC, and collaborating with the creative team to produce high-quality content. If you’re passionate about food and lifestyle brands, have an eye for trends, and love bringing stories to life through social media — we want to meet you.

Responsibilities include, but are not limited to, the following:

• Content Planning & Scheduling
• Develop, organize, and manage social media calendars for multiple clients and internally.
• Create and schedule content across TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, and YouTube.
• Manage post approvals, copywriting, and visual coordination with the creative team.
  
• Content Creation
• Plan and execute small-scale content shoots (product, recipes, lifestyle, etc.) using lighting setups and props.
• Collaborate with creative and strategy teams to ensure on-brand visuals and messaging.
  
• Community Management & Engagement
• Conduct daily moderation and engagement across brand channels.
• Interact with followers, respond to comments, and proactively engage with relevant brands and creators.
• Identify UGC opportunities and request permission to repost within brand guidelines.
  
• Trendspotting & Innovation
• Stay ahead of emerging social trends, tools, and formats.
• Bring proactive ideas for content, campaigns, and audience engagement
  
• Cross Functional Collaboration & Franchise Support
• Partner with franchise owners to support local digital marketing performance and adoption of best practices.
• Work with creative teams to develop high-performing assets tailored for each channel.
• Support integrated GTM plans for menu launches, LTOs, and sales-driving promotions.
• Collaborate with operations and finance to align marketing strategies with business goals.

*This is an in-office role.